Best practices:

Bike to Work campaign: Cycling to work offers advantages both to employers and employees

An initiative of the Fietsersbond and Cracq to support employers who wish to give their employees incentives to cycle to work, whether or not in combination with public transport or a car.

The average home to work distance is 6.2 kilometres. The distance of more than half of all urban trips is less than 5 kilometres. These are ideal cycle distances with a nice bonus: anyone who cycles every day lives an extra 2.5 years.

Bike Experience in Brussels: changing motorists into cyclists (Belgium) –

Begining in 2010, the campaign Bike Experience aims at convincing motorists to shift to cycling for their daily commute in Brussels. The campaign is organised by a consortium of Brussels’ cycling organisations and is supported by the Brussels’ government.

Background & Objectives

Over the past 13 years, cycling has become more popular in Brussels. The share of cyclists in Brussels’ modal split is now 7,8%. However, some potential cyclists need that extra push to start pedalling. In 2010, a consortium of Brussels bicycle organisations has set up a campaign to convince, coach and advise potential cyclists to take up the challenge of cycling in Brussels. The consortium consists of Provelo, Gracq, Fietsersbond, CyCLO and Les Ateliers de la rue Voot. They gained the support of the Brussels State Secretary for Mobility Bruno De Lille and the Brussels administration Mobiel Brussel. Although, it was a private initiative the Brussels government included the campaign into its Bicycle Plan 2010-2015.


The campaign specifically targets motorists and invites them to shift from car to bicycle for their daily commute in Brussels.

Bike Experience uses the ‘buddy-principle’: a beginner (called Biker) forms a duo with an experienced cyclist (called Coach). The Biker gets a short theoretical introduction and a practical training about cycling in a big city. After that, the Coach accompanies the Biker during three days on his daily commuter trip. Those who haven’t got a bike of their own can borrow one for the length of the campaign. Participants also receive a 'Bike Kit', which contains supportive gadgets such as fluorescent jacket, the Brussels Cycling Map, trouser clamps and a practical Guide for the Biker. For the Coaches there’s also a Bike Kit, a practical training and a fee of 60 euros to cover minor expenses.

The campaign is open to individual subscribers, but since 2012 Bike Experience is also open for companies. For companies, there’s a special competition called Bike Experience Challenge, which is a friendly cycling competition between Brussels’ companies.


In 2011, 137 motorists took part in the campaign, of which the majority were female aged between  22 to 55. Most trips were daily commutes under 5 kilometres. An after-campaign survey showed that 93% were very satisfied about the campaign and a very impressive 89% continued cycling to work after the campaign period.

The most important reasons for taking part in the campaign were physical fitness and health, followed by having the opportunity to test a Villo-bike (Brussels public bicycle scheme), avoiding congestion and overcoming the fear of cycling in heavy traffic. One motivation all participants had in common: concerned the practical use of bicycles in a dense urban environment such as Brussels.

More information on the campaign can be found at: 


  • Experience Dutch e-bikes in Brussels.


  • Orange Bike Days; a series of activities in Belgium related to Dutch Bicycle related know-how.
  • Incoming trade mission about the Dutch cycling culture, infrastructure and policy. 
  • Dutch Bike expo in Brussels.

Cycloperativa is a local cycling cooperation

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